Top 5 Reasons to Use a Content Management System
Are you trying to decide whether or not a CMS makes sense for your business? Here are five benefits for choosing a CMS:
- You can update your web site yourself - A content management system, or CMS, is an easy-to-use system built right into your web site that allows you to make changes to your site content whenever you want, without having to pay someone else to do it. If the content (images, text, etc.) on your web site changes frequently, a CMS may be an outstanding business solution for you. Imagine simply clicking “edit” on a web page and being able to change the text like it was a Word document. It truly is that easy.
- Saves you time and money - A CMS should bring you a return on your investment because it is designed to save you time and money. The money you save in staff time and/or web designer fees can be significant, not to mention the added income from having a better web site that draws more customers.
- Improves your search engine
results – Research shows that adding new, relevant content to your web site significantly improves your page ranking. Content includes the text and images on your web pages. Content also includes metatags (keywords, description tags) and title tags. This is information stored in your web site code, something you never see, but it’s an important piece in what search engines use to determine how your web site shows up in search engine results. A CMS allows you to easily update your all your content regularly. - It’s database-driven – This isn’t as technical as it sounds. All administrative tasks, from database backups to new/changed content to site-wide changes are substantially faster and easier. Want to change your navigation or implement a new style? No problem. Just log in, make the change once and it’s done! Data-base driven also means you have more flexibility to use special features like calendars and shopping carts. And best of all? It’s easy to redesign your site without rebuilding all the content.
- No software needed – A good CMS system does not require the purchase of any special software. All you should need is a computer with access to the internet. You just log on from anywhere in the world, make your changes, and you’re done. It’s that easy. It’s as simple as using Word or a web-based email program. And, you won’t have to buy or learn sometimes-daunting programs like Dreamweaver, Contribute, or FrontPage!