I just came across a great WebMonkey.com article on search engine optimization (SEO). This short article is an interview of Jason McQueen, a highly regarded SEO expert. McQueen provides ways you can improve your SEO ranking without hiring an SEO expert. He says:

"...it's mainly about using common sense. You have to assume that search engines are most concerned with relevant content. All the major search engines - Google, MSN, Yahoo, et cetera - are specifically interested in providing relevant content. So if you're providing content on your page that's fresh, relevant and useful to the user, you're pretty much going to be OK. That sounds very obvious. However, when you start looking at content delivered on home pages and read it from an SEO or content perspective, you actually realize you aren't doing that...From a content perspective, I recommend rotating the content and keeping it fresh. It can be a huge boost to your site ranking. You'll see immediate results if you do that."

The whole article is worth the read.

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