SEO

Short for Search Engine Optimization. Refers to the means used to increase the number of visitors to a particular website by adding appropriate keywords and phrases, with the goal of obtaining high ranking in the search results. The higher a website ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive websites it takes a lot of professionalism to tweak the website in order to be well optimized and search engine friendly. Properly designing, writing, and coding (in HTML) a website is critical in increasing the chances that the web pages will appear at the top of search engine queries for selected keywords and key phrases.