
The Client
Tupper Entertainment, founded by Darren Held, held a summer-long community event offering a movies in the park here in downtown Long Beach. It was quite the buzz!
The Challenge
Darren wanted a site that created a buzz in Long Beach, a site that appealed to both young and old, and one that he could update for news and events. Also, the film series was held in downtown Long Beach so he wanted the site to represent this.
Darren also needed additional marketing services, such as html
email announcements and movie theater advertisements and Juxtaflo was up for the challenge.
The Solution
Juxtaflo started with the website. For the custom graphics, Juxtaflo combined old-style cinema images with images of the historic downtown Long Beach skyline. We also incorporated Flash
elements in the banner: Keep your eyes on the starry night sky. Or, check out the fancy button rollovers. For event announcements, we installed a news HTML
/ASP
module, which allowed Darren to easily post updates to the site on a regular basis. This way, he did not need to rely on expensive technical support to update his site, saving him time and money.
For his marketing efforts, Juxtaflo created custom email newsletters for each movie shown which included Casa Blanca, Shrek, Wizard of Oz, and Austin Powers. And, we did a movie theater ad that was shown in Long Beach and surrounding areas.
Darren's event was a huge success. (We wish he'd do it again!) And, he received great feedback on the website. Since then, we've done other websites for him, which is the best testimonial we can ask for (see www.DarrenHeld.com).

